CNCPT x YOUTUBE

The Mint Agency partnered with Somewherelse to develop the Creative Direction and Production Design for an exclusive influencer event celebrating the launch of YouTube’s creator incubator program, CNCPT.

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Designed to reflect the evolution of the creative process, the space underwent three dramatic transformations throughout the event. An interactive TV monitor installation added a dynamic layer to the experience, capturing attendees in real time for an engaging and shareable photo moment.

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Artists x Somewherelse

CULTURE EVENTS

A man singing into a microphone on a stage with people watching

I'M WITH THE BANNED

A person in a garment with flowers and plants

CNCPT x YOUTUBE

Artists x Somewherelse

CULTURE EVENTS

I'M WITH THE BANNED

SELFRIDGES: PARADISE FOUND