UNFAIR CANADA

Point Blank partnered with Somewherelse to bring Unfair Canada to life, a project highlighting the unfair working conditions faced by Air Canada flight attendants.

Point Blank partnered with Somewherelse to bring Unfair Canada to life, a project highlighting the unfair working conditions faced by Air Canada flight attendants.

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Somewherelse designed and built an immersive & educational pop-up experience with educational information and even created an artificial airplane, envisioning a future with Air Canada’s “new and improved” features will begin to resemble that of a subway train.

The pop-up was across Canada and was activated in Toronto, Montreal and Vancouver for visitors to experience.